Case Study: AppJobs drives 3,000+ visitors with Aira's digital PR and link building

AppJobs drives over 3,000 visitors with Aira

The vendor Aira was engaged by the customer AppJobs, a startup in the gig job marketplace, with the challenge of increasing online presence and domain authority. AppJobs needed to generate high-quality backlinks through engaging, news-worthy content campaigns that would attract media coverage.

Aira implemented a content-led digital PR and link building strategy, creating campaigns like "The World’s Best City to be a Student" tailored to AppJobs' target audience. This approach by Aira resulted in 88 links, 168 pieces of coverage, and drove over 3,000 visitors to the AppJobs website, significantly boosting their online visibility.

AppJobs