Case Study: a long-standing non-prime lender in the United States boosts personal loans rankings and lands 142 links with Aira Digital PR

a long-standing non-prime lender lands 142 links and boosts personal loans rankings with Aira

Aira worked with a long-standing non-prime lender in the United States that needed to defend its search rankings for highly competitive "personal loans" terms. The client had a strong SEO team but lacked a digital PR function, requiring a partner who could navigate a rigorous multi-stage legal and compliance review process to build topical authority and earn media coverage.

Aira implemented a three-part digital PR solution involving new data-led campaigns, an evergreen content approach, and the repurposing of existing site material. This resulted in 163 pieces of coverage, including placements in CNBC and MarketWatch, and 142 backlinks—29% above the KPI. The campaigns also improved the client's average page-1 ranking for key terms by 3-4 positions, growing referring domains by over 30%.