Case Study: a leading property website in the UK achieves 10x more backlinks and higher organic traffic with Aira

a leading property website in the UK boosts organic traffic with Aira, driving 10x more monthly backlinks

A leading property website in the UK faced the challenge of securing high-quality backlinks to improve its search engine rankings. Despite producing useful data visualizations, their outreach efforts were not generating enough traction or links from reputable sources to keep up with competitors. They partnered with the vendor Aira to revitalize their link-building strategy.

Aira implemented a new outreach strategy, beginning by identifying quick-win opportunities with existing content and then creating new, newsworthy campaigns to pitch to journalists. This solution led to a 10x increase in average monthly backlinks and a 93.2% increase in referring domains. As a result, the property website saw a 5% increase in organic sessions, an 11% increase in organic transactions, and a 9% rise in organic revenue.