Case Study: the James Beard Foundation achieves organized, accessible media management with Air

How the James Beard Foundation stays organized

The James Beard Foundation (JBF), a nonprofit organization dedicated to America's food culture, faced significant challenges in managing its massive, 13.5+ TB content archive. Their previous digital asset management system was too technical for most employees, featuring a slow and imprecise search function that made the Media team a bottleneck for accessing over 377,000 assets. JBF needed a more accessible and intuitive solution to organize its decades-worth of event photos and videos.

By implementing Air's digital asset management platform, JBF found an intuitive and powerful solution. Air’s user-friendly design and smart AI tagging eliminated the previous reliance on institutional knowledge, making the entire archive easily searchable for all employees. As a result, the foundation dramatically improved internal collaboration, streamlined its workflow from photographer upload to asset sharing, and established a scalable system to manage its growing content library for the future.

The James Beard Foundation

Maggie Schoenfarber

Director of Content Strategy and Development