Case Study: Pattern cuts asset management time with Air

How Pattern used Air to unblock marketing and creative work across four internal brands

Pattern, a creative and marketing team, was struggling to manage and find assets efficiently, with creative director Dan Batten spending 12–15 hours a week hunting for and sorting files. They turned to Air to replace the chaos of cloud drives with a more organized asset management workflow.

With Air’s AI search and visual organization tools, Pattern cut asset management time from 15 hours to just 2 hours a week, freeing the team to focus more on strategy and production. Air helped Pattern streamline discovery, sharing, and reuse of content, creating a faster and more efficient asset workflow.

Pattern

Daniel Batten

Creative Director