Case Study: Graza saves 3 days each month managing content with Air

How Graza saves 3 days each month using Air to manage their content

Graza, the olive oil brand known for its green squeeze bottles, needed a better way to manage the growing volume of influencer, social, and user-generated content as its marketing efforts scaled. The team had been relying on Dropbox and Google Drive, but the workflow became difficult to organize and too slow for a brand that depends on visual assets and fast-moving content.

Graza switched to Air to centralize assets, preserve folder structures as boards, and create a clearer tagging and approval system for content and UGC. With Air, Kendall Dickieson and the marketing team could quickly mark assets as approved for specific channels and share them with external partners, saving around three days of time each month by reducing asset chasing and approval follow-ups.

Graza

Kendall Dickieson

Social Media and Influencer Consultant