Case Study: Candid achieves searchable, scalable asset management with Air

How Candid used Air to organize over 5 TB of assets in an accessible, scalable, searchable workspace

Candid, a telehealth orthodontics company, faced significant challenges in managing its growing library of creative assets. Using a fragmented system of Google Drive, Dropbox, and physical hard drives, their marketing team wasted valuable time searching for files and spent thousands of dollars on inefficient storage. The shift to remote work exacerbated these issues, forcing them to seek a new solution, which they found in the vendor Air.

By implementing Air, Candid’s team gained a centralized, searchable workspace that utilized powerful image recognition. This solution dramatically reduced the time spent managing assets, freeing up their lead designer to focus on creative work instead of acting as a librarian. The measurable results included organizing over 90,000 assets (5.5 TB of data) and reducing time spent on asset management by 90%. Air also improved collaboration with partners and made assets instantly accessible to all team members, regardless of their institutional knowledge.

Candid

Andrew Peet

Creative Director