Case Study: Surrey County Council delivers rapid local Test and Trace communication with Air Social Digital Marketing

Surrey County Council reaches 2.2M people with Air Social Digital Marketing

Surrey County Council faced the urgent challenge of rapidly tracing and notifying residents of localized COVID-19 outbreaks after national contact-tracing efforts stalled. The council needed a way to distribute critical updates within minutes to specific geographic areas. Air Social Digital Marketing was appointed to help implement and streamline this Test and Trace strategy.

Air Social devised a digital marketing campaign using advanced social media and geo-targeting techniques to deliver real-time messages. The #KeepSurreySafe campaign targeted Surrey's residents through paid adverts on Facebook, Instagram, and the Google Display network, reaching nearly every resident online. The solution proved so successful for Surrey County Council that Air Social rolled it out to other local authorities. Measurable results include over 11 million Snapchat impressions, a reach of over 2.1 million people, and more than 86,000 link clicks.

Surrey County Council