Case Study: Jane Plan doubles social engagement with Air Social Digital Marketing

Jane Plan doubles Facebook engagement with Air Social Digital Marketing

Jane Plan, a provider of calorie-controlled meals developed by nutritionist Jane Michell, faced a challenge with low and negative engagement on its organic social media channels, particularly Facebook. The company sought to improve this without using paid advertising and enlisted the help of Air Social Digital Marketing to develop a completely organic strategy.

Air Social Digital Marketing analyzed the brand's insights and implemented a new organic strategy centered around a friendly and humorous tone. This involved posting positive case studies, asking questions to generate conversation, and running monthly competitions. The strategy resulted in a 138% increase in engagement, more than doubled followers from 3,000 to over 10,000, and significant increases in page likes and views, all without any advertising spend.

Jane Plan