Case Study: Sutherland & Barnett boosts local SEO and launches ecommerce with Air 66 Design

Sutherland & Barnett protects top 3 local rankings with Air 66 Design

Sutherland & Barnett, an established hair salon in Nottingham, faced the challenge of being virtually invisible online for key local searches and lacked an ecommerce platform to sell its new line of home care products. The long-term challenge for vendor Air 66 Design was to migrate the salon's website to Shopify for ecommerce without losing the top three local search rankings they had previously earned through sustained SEO work.

Air 66 Design built a fully custom Shopify theme that seamlessly integrated the salon's booking-led brochure site with a complete online store, featuring product pages and guided shopping journeys. The solution protected the salon's valuable search rankings throughout the migration. As a result, Sutherland & Barnett retained its top three positions for highly competitive terms like 'hair salon Nottingham' and gained a unified platform to sell services and products, all managed in-house without ongoing developer support.

Sutherland & Barnett