Case Study: Balanced Bodies increases bookings with Air 66 Design’s hyper-local Google Ads campaign

Balanced Bodies boosts Derby back pain clicks with Air 66 Design and a 6% CTR

Balanced Bodies, an osteopathy clinic in Derby, faced the challenge of increasing appointment bookings. Their key issue was that potential patients search for their symptoms like 'back pain' rather than the term 'osteopathy'. The clinic needed to reach people actively seeking local pain solutions and guide them to book. Vendor Air 66 Design addressed this using Google Ads and local targeting.

Air 66 Design implemented a hyper-local Google Ads campaign targeting back pain searches near Derby. The solution included ads pointing to a dedicated landing page with clear calls to action and an AI chatbot to answer questions. This strategy successfully increased visibility and enquiries, achieving a 6% click-through rate and leading to more booked appointments, with a callback option proving particularly effective for conversion.

Balanced Bodies