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Case Study: Ascend Wellness Holdings boosts organic search revenue with AIQ
A AIQ Case Study
Ascend Wellness Holdings boosts organic search traffic by 49% with AIQ
Ascend Wellness Holdings, a multi-state cannabis operator, was previously using an iFrame menu solution that provided zero SEO benefit, preventing their vast product data from being indexed by search engines and limiting their online visibility. Their challenge was to capture valuable organic search traffic to increase revenue. To address this, they partnered with vendor AIQ and implemented its Dispense SEO Menu product.
The solution from AIQ involved replacing the iFrame with a system that programmatically created thousands of optimized product pages directly on the Ascend website, making every product, brand, and category indexable by Google. The results were significant, including a 49% increase in organic search traffic and $44 million in revenue from organic search within the first 90 days. AIQ's solution also led to a 223% increase in ranking keywords and a remarkable 626% ROI on strain-related search traffic alone.
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