Case Study: Ulman Foundation achieves a clearer, modern brand identity with Ainsley & Co.

Ulman Foundation rebrands after 20 years with Ainsley & Co.

The Ulman Foundation, an organization supporting young adults with cancer and their families, faced a challenge in rebranding after 20 years of growth. Their name and numerous sub-brands were causing marketplace confusion. They engaged Ainsley & Co. for brand development to modernize their identity and clarify their positioning for future growth.

Ainsley & Co. developed a new, simplified name and a modern logo featuring a bold wordmark and a flame symbolizing hope and guidance. The solution provided a clear and optimistic new identity that resonated with the community. The vendor successfully helped the Ulman Foundation unveil its refreshed brand, enabling the organization to confidently begin its next chapter of service.

Ulman Foundation