Case Study: Think|Stack Accelerates Marketing Growth with Ainsley & Co.'s Outsourced CMO Team

Think|Stack strengthens outsourced marketing with Ainsley & Co. for 2-year AWS partner wins

Think|Stack, a Credit Union Service Organization (CUSO), faced a pivotal moment of change and growth in early 2022. Following a reorganization and an acquisition that expanded its services and sales team, the company needed to establish a new marketing direction to generate leads. They turned to the vendor Ainsley & Co. for a fully outsourced marketing solution, including fractional CMO services.

Ainsley & Co. implemented a comprehensive strategy, acting as an integrated part of the Think|Stack team. The solution included targeted LinkedIn ad campaigns offering premium content, direct mail welcome boxes for new credit union CEOs, tradeshow support, and content creation. This approach consistently exceeded expectations, generating new leads and successfully supporting the company's business development goals, as noted by Think|Stack's Director of Business Development.

Think|Stack