Case Study: DAP strengthens brand and boosts engagement with Ainsley & Co.

DAP creates an official tagline in 4 weeks with Ainsley & Co.

Ainsley & Co. was challenged by DAP, a company on the job since 1865, to develop a new corporate tagline that would better communicate its strength and longevity to both DIY and professional customer bases. The challenge was presented on the spot by DAP's CEO, who gave the vendor just 30 minutes to formulate an initial approach during a meeting for another project.

Ainsley & Co. delivered a new tagline, "On the Job Since 1865," which was quickly adopted by DAP for use worldwide. The vendor was subsequently hired to produce a dynamic sales video under an extremely tight three-week deadline. The resulting video was met with strong applause at a national sales meeting and was later adapted into a nationwide TV spot, leading to a long-term partnership for ongoing marketing projects.

DAP