Case Study: Samsøe Samsøe Elevates Scandinavian E-commerce with Aino

Samsøe Samsøe launches headless e-commerce across 33 countries and 6 languages with Aino

Samsøe Samsøe, a respected Scandinavian fashion house, sought to replatform its e-commerce site to create a digital experience that truly reflected its brand identity of functional simplicity and editorial style. They partnered with vendor Aino to design and develop a new flagship store that would bring their Copenhagen street style and minimalist aesthetic to life online.

Aino built a headless commerce solution for Samsøe Samsøe using Centra for the commerce core and Storyblok as the CMS, all powered by a Next.js frontend. This new platform serves 33 countries in 6 languages and integrates advanced features like ship-from-store fulfillment and a digital membership program. The solution successfully delivered a clean, versatile, and easy-to-navigate site that captured the brand's essence, resulting in industry recognition including a Bronze European Design Award and a shortlisting for a Pulse eCommerce Award.

Samsøe Samsøe