Case Study: Zenni reaches 9M+ viewers and 15% engagement with Ainfluencer

Zenni reaches 9M+ feeds with Ainfluencer

The DTC eyewear brand Zenni wanted to shift its brand perception from being a budget option to a form of everyday self-expression. To achieve this, they partnered with the vendor Ainfluencer to launch a macro-influencer marketing campaign.

Ainfluencer implemented a fully managed campaign, sourcing and activating 13 macro-influencers across fashion, lifestyle, and other niches. The solution generated 16 pieces of high-engagement content that showcased Zenni glasses in authentic settings. The results for Zenni included reaching over 9 million feeds and achieving a 15% engagement rate, which drove significant direct traffic to their website.

Zenni