Case Study: White Castle achieves 10M+ reach with 17 native Reels using Ainfluencer

White Castle reaches 10M+ with Ainfluencer across 15 creators

White Castle, an iconic slider chain, faced the challenge of creating authentic, regionally-grounded marketing content that resonated like a local favorite in its various markets, rather than using generic national creator placements. They partnered with Ainfluencer and used its Fully Managed Package service to address this need.

Ainfluencer implemented a solution by activating 15 macro-influencers across five niches and multiple US regions to create 17 native Reels. The results were a combined reach of over 10 million people and an engagement rate of 15%, well above industry benchmarks. This strategy provided White Castle with a library of authentic content that could be repurposed for regional marketing.

White Castle