Case Study: Skylar Achieves 12M+ Reach with 17 Creators Using Ainfluencer

Skylar reaches 12M+ with Ainfluencer in a 17-creator campaign

Skylar, a medium-sized company selling clean and allergy-friendly fragrances, faced the challenge of expanding its reach beyond the specialist perfume community into the everyday lifestyle conversation. To achieve this, they partnered with the vendor Ainfluencer and utilized its Fully Managed Package service to run a multi-niche influencer activation.

Ainfluencer implemented a macro-influencer strategy, activating 17 creators across five distinct niches: lifestyle, beauty, fragrance, aesthetic, and healthcare. This solution generated 18 pieces of content and achieved a combined reach of over 12 million followers with a 15% engagement rate. The campaign successfully positioned Skylar's product in the mainstream lifestyle category.

Skylar