Case Study: Planet Oat achieves 30M+ reach with Ainfluencer

Planet Oat reaches 30M+ with Ainfluencer

Planet Oat, a plant-based oat milk brand, faced the challenge of simultaneously reaching mainstream consumers, nutrition-aware audiences, and the dedicated plant-based community to establish cultural relevance and trust. They partnered with the vendor Ainfluencer and used its Fully Managed Package to design and execute a multi-tiered influencer campaign targeting these three distinct audience segments.

Ainfluencer's solution was to activate 15 creators across three strategic tiers: Hollywood talent for mass reach, registered dietitians for credibility, and plant-based food creators for community trust. The campaign generated 16 pieces of content and achieved a combined reach of over 30 million people with a 14% engagement rate, significantly outperforming industry benchmarks for the brand.

Planet Oat