Case Study: Orgain reaches 13M+ feeds with nutrition creators using Ainfluencer

Orgain reaches 13M+ feeds with Ainfluencer

Orgain, a medium-sized nutrition and supplements company, wanted to drive awareness for its protein products by reaching audiences across multiple niches including fitness, wellness, and lifestyle, not just hardcore nutrition. The challenge was to run a single activation that could consistently land across these different creator worlds and fit into everyday routines. To achieve this, they partnered with Ainfluencer and used its Fully Managed Package service.

Ainfluencer activated 24 macro-influencers across four distinct niches to create native short-form content. The solution resulted in 24 pieces of content, a combined reach of over 13 million people, and a 17% engagement rate, which was approximately eight times the category average. This provided Orgain with a library of authentic content to repurpose. Ainfluencer successfully delivered a multi-niche campaign that placed the brand into the daily routines its target audience already follows and trusts.

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