Case Study: Oakley Reaches 75M+ with 12% Engagement Using Ainfluencer

Oakley reaches 75M+ followers with Ainfluencer

Oakley, a heritage sport performance eyewear brand, sought to extend its competitive edge into newer cultural moments like cricket, flag football, and esports without losing its performance halo. To achieve this, they partnered with the influencer marketing platform Ainfluencer and utilized its Fully Managed service to handle the entire campaign process.

Ainfluencer implemented a macro-influencer strategy, activating 11 global athletes and creators across five niches. The solution coordinated partners like Virat Kohli and Diana Flores to produce authentic, short-form content that served as product proof. The campaign resulted in a combined reach of over 75 million feeds and a 12% engagement rate, which was roughly seven times the sport-category average.

Oakley