Case Study: Nuuly reaches 12M+ feeds and drives 16% engagement with Ainfluencer

Nuuly reaches 12M+ feeds with Ainfluencer and 16% engagement

Nuuly, a fashion rental subscription service, faced the challenge of expanding its market category by teaching new audiences that renting clothes is a normal and viable option. They partnered with Ainfluencer and utilized its Fully Managed Package to scale this category-defining message through an authentic influencer marketing campaign.

Ainfluencer implemented a solution by strategically activating nine macro-influencers whose personal content naturally aligned with fashion and lifestyle. This generated 13 native Reels that integrated Nuuly into everyday wardrobe moments. The results were a reach of over 12 million feeds and a 16% engagement rate, which significantly drove site traffic and provided a library of content for future marketing use.

Nuuly