Case Study: Kaja Beauty reaches 12M+ feeds and 18% engagement with Ainfluencer

Kaja Beauty reaches 12M+ feeds with Ainfluencer and drives 18% engagement

Kaja Beauty, a K-Beauty makeup brand, needed to amplify its products in the crowded U.S. beauty market without using its paid social budget. Their challenge was to break through the noise and reach key audiences like makeup artistry and K-beauty enthusiasts with authentic content that could earn attention organically.

The vendor Ainfluencer implemented a fully managed macro-influencer campaign, activating 22 creators across four niches to produce honest product demos and reviews. This solution generated over 12 million in reach and an 18% engagement rate, which is roughly ten times the beauty industry average, providing significant brand lift and driving traffic to both Kaja Beauty's site and Sephora.

Kaja Beauty