Case Study: Jinx achieves 10M+ reach and 15% engagement with Ainfluencer

Jinx activates 14 pet-parent creators with Ainfluencer for 10M+ reach

Jinx, a premium direct-to-consumer dog food brand, faced the challenge of building trust in a skeptical market. Pet parents rely on seeing real dogs eating the food from creators they trust, not staged brand imagery. They partnered with vendor Ainfluencer and its Fully Managed Package to run an authentic campaign.

Ainfluencer implemented a solution by activating 14 pet-parent creators across three niches in an evenly distributed wave, deliberately avoiding a single anchor influencer. The result was 14 native pieces of real mealtime content that achieved a 15% engagement rate and a combined reach of over 10 million followers across the target audience.

Jinx