Case Study: Icelandic Provisions achieves 5M+ reach with 15 native Reels using Ainfluencer

Icelandic Provisions reaches 5M+ with 15 Reels using Ainfluencer

Icelandic Provisions, a maker of traditional Icelandic skyr yogurt, faced the challenge of building trust and credibility in a crowded market where consumers are skeptical of generic health claims. They needed to move beyond traditional advertising and instead have their high-protein product recommended by credible sources. To achieve this, they partnered with Ainfluencer and utilized its Fully Managed Package service to run a targeted influencer campaign.

Ainfluencer implemented a solution by activating 11 macro-influencers across four niches, including registered dietitians and food creators, to generate authentic content. The result was 15 native Reels that achieved a 15% engagement rate and a combined reach of over 5 million people. This strategy provided Icelandic Provisions with a library of credible, dietitian-backed content that could be repurposed across their marketing channels.

Icelandic Provisions