Case Study: Funsicle achieves 25M+ reach with Ainfluencer

Funsicle reaches 25M+ with 17 viral creators using Ainfluencer

Funsicle, a medium-sized above-ground pool brand, faced the challenge of moving beyond generic product shots to create genuinely shareable summer content that drives emotional purchasing decisions. They needed to build a library of viral, joy-driven creator moments within a single seasonal window to use across their marketing channels. They partnered with Ainfluencer and utilized its Fully Managed Package service to address this.

Ainfluencer implemented a macro-influencer strategy, activating 17 creators across four niches including viral comedy, family lifestyle, pets, and DIY. The solution involved sourcing high-profile creators like the Old Gays and Maxine the Fluffy Corgi, handling all logistics from outreach to content approval. The results for Funsicle were a combined reach of over 25 million followers, a 15% engagement rate, and a library of 17 native content pieces for use in organic, paid, and retail co-marketing efforts.

Funsicle