Case Study: Dr Pepper achieves 18M+ reach across 6 niches with Ainfluencer

Dr Pepper reaches 18M+ with Ainfluencer

Dr Pepper, a medium-sized beverage company, faced the challenge of competing for cultural relevance across multiple distinct audience niches. Their goal was to plant their brand natively within different cultural pockets, including comedy, NFL game-day content, family moments, food, fashion lifestyle, and crafting, rather than being limited to a single-niche approach. They partnered with Ainfluencer and utilized its Fully Managed service to address this.

Ainfluencer implemented a solution by activating 14 macro-creators across these 6 niches, which produced 17 native Instagram Reels. The campaign featured anchor creators like Trey Kennedy, the Chicago Bears, and Tabitha Blue. The results for Dr Pepper were an impressive 18M+ combined reach and a 13% engagement rate, well above beverage category benchmarks. Ainfluencer delivered a library of authentic content that successfully planted the brand across six different cultural audiences simultaneously.

Dr Pepper