Case Study: DJI achieves 18M+ reach and 14% engagement with Ainfluencer

DJI reaches 18M+ followers with Ainfluencer and 14% engagement

The customer, DJI, a leader in drones and cinematic technology, faced the challenge of moving beyond generic sponsored content to showcase authentic, high-quality proof of what its gear could achieve in the hands of real creators. To accomplish this, they partnered with the vendor Ainfluencer and utilized its Fully Managed Package service.

Ainfluencer implemented a solution by activating 20 macro-influencers across five niches, including travel and tech, who created cinematic short-form content. The results were highly successful, achieving an 18M+ reach and a 14% engagement rate, which was roughly eight times the industry average. This strategy provided DJI with authentic content that could be repurposed across its marketing channels.

DJI