Case Study: DeFacto achieves 24M+ reach across Turkey and MENA with Ainfluencer

DeFacto reaches 24M+ with 20 macro-creators using Ainfluencer

DeFacto, a major Turkish apparel retailer with a presence in over 30 countries, faced the challenge of managing fragmented influencer activations across its different markets. This approach, handled by multiple local agencies, led to an inconsistent brand voice, high costs, and a lack of unified reporting. To launch a simultaneous campaign in Turkey, Egypt, the Levant, and North Africa, they partnered with Ainfluencer and used its Fully Managed service to centralize the process.

Ainfluencer implemented a solution by activating 20 macro-influencers across the four target regions to create authentic, native-language content. The result was a highly successful campaign that generated 25 pieces of content, achieved a combined reach of over 24 million people, and drove an engagement rate of 16%. This provided DeFacto with a unified campaign view and a reusable content library, all managed through a single platform instead of multiple agency contracts.

DeFacto