Case Study: Caraway Home achieves 8M+ reach and 14% engagement with Ainfluencer

Caraway Home reaches 8M+ people with Ainfluencer

Caraway Home, a direct-to-consumer non-toxic cookware brand, faced the challenge of moving beyond sterile studio photography to demonstrate its products performing in real kitchens. To effectively sell cookware, they needed authentic content showing it being used by real people for cooking and meal prep. They partnered with the vendor Ainfluencer to address this using its Fully Managed service.

Ainfluencer implemented a solution by activating 10 macro-influencers across four key niches: private chefs, home cooks, wellness experts, and lifestyle creators. This strategy resulted in 10 native content pieces that demonstrated the cookware in authentic settings, achieving a combined reach of over 8 million people and a 14% engagement rate. The campaign provided Caraway Home with a library of high-performing, repurposeable content that effectively showcased their product in real kitchens.

Caraway Home