Case Study: BPerfect Cosmetics reaches 7M+ UK and Irish audiences with Ainfluencer

BPerfect Cosmetics reaches 7M+ people with Ainfluencer

BPerfect Cosmetics, a Belfast-born beauty brand, wanted to deepen its connection with its core UK and Irish customer base as it scaled, aiming for authentic content that felt personal rather than like a polished ad. To meet this challenge, they partnered with Ainfluencer and utilized its Fully Managed Package service to handle the entire influencer marketing workflow.

Ainfluencer's solution was to activate 18 macro-influencers across beauty, mum lifestyle, tanning, wellness, and home niches, all rooted in the brand's home market. These creators produced 23 authentic Reels featuring BPerfect products in real routines. The campaign achieved a combined reach of over 7 million followers and an 18% engagement rate, which was roughly nine times the beauty category average, driving significant direct traffic to the BPerfect website.

BPerfect Cosmetics