AIMMS
73 Case Studies
A AIMMS Case Study
Shell Global Solutions, a subsidiary of Shell, was commissioned to improve the gas sector activities for its parent company. Faced with the complexities of integrated supply chain planning, the challenge was to develop a decision-support tool that could provide a coherent framework for economic and operational steering. To address this, Shell Global Solutions turned to vendor AIMMS and its modeling software to build a solution.
Using AIMMS, Shell developed the GMOS/NetSim strategic business-planning tool. This solution models feed supply, manufacturing processes, and product distribution to calculate an optimum manufacturing and logistics plan. The valuable tool helped Shell define an optimal asset structure and achieve optimal sourcing of raw materials, balance yields against market value, and optimize manufacturing volumes. According to a global marketing manager at Shell, the petrochemicals business trusts the AIMMS-powered tool to help make the right decisions.