Case Study: Prominent US Retailer achieves fact-based merchandise and promotions planning with AIMMS

Leading Retailer Empowers Fact-Based Merchandise and Promotions Planning Decisions with AIMMS

A leading U.S. retail chain facing intensified competition, shifting consumer tastes, and pricing/margin pressure needed to move beyond fragmented, spreadsheet-driven planning—each category manager was working independently, making it hard to manage costs and promotions holistically or to support decisions with consistent analytics.

Their analytics team built an integrated optimization platform using AIMMS, combining internal and third‑party data with prescriptive analytics to support sales planning across dozens of categories. The solution enabled fact-based supplier negotiations, consistent evaluation of funds and performance, and centralized planning; results include improved visibility into costs and customer trends, better pricing/promotions/assortment decisions, significant ROI, a collaborative supplier planning forum, and more efficient use of trade funding.