Case Study: Leading Pharmaceutical Company achieves faster, more confident new product introductions with AIMMS

Leading Global Pharmaceutical Company Uses AIMMS to Plan New Product Introductions

A leading global pharmaceutical company needed a flexible way to perform long‑range capacity planning for new product introductions. Their existing tool was not customizable and, given regulatory constraints that make supply‑chain change difficult, they required end‑to‑end modeling of capacity and dependent demand across every node (from primary ingredients to packing and distribution) and the ability to simulate allocation and risk over a 10‑year horizon.

The company built a custom planning application using AIMMS, integrating AIMMS optimization with a SQL backend for data and QlikView for dashboards. The solution lets business users run scenario‑based forecasts and visualize operational and financial impacts without IT support, yielding quicker turnaround, easier scenario comparison, and successful planning for more than 10 new brand launches.