Case Study: Heineken drives brewing capacity cost savings with AIMMS

Heineken postpones millions in CAPEX with AIMMS

Heineken, a major global brewing company, faced significant challenges in planning its vast production capacity across 165 breweries worldwide. Their existing spreadsheet-based tool was error-prone, lacked version control, and made global reporting extremely difficult. To manage investments optimally and answer complex capacity questions faster, they partnered with vendor AIMMS to implement a prescriptive analytics solution.

The AIMMS-based Brewing Capacity Model provided a centralized, cloud-based platform for optimal production allocation. This AIMMS solution enabled Heineken to run scenarios quickly, leading to better investment decisions and improved global collaboration. The measurable impact includes the ability to postpone millions of euros in capital expenditure (CAPEX) annually by optimally allocating production and preventing lost sales.

Heineken