Case Study: ZappySys achieves 58% higher lead quality with Aimers

ZappySys boosts lead score 58% with Aimers

ZappySys, a data integration and automation software company, approached Aimers with the challenge of scaling lead generation, improving lead quality, and reducing cost per acquisition for their Google Ads account. Their initial efforts were inefficient, relying heavily on global Search campaigns with budget allocated to low-performing geographies, resulting in a low Lead Score and a high CPA.

Aimers implemented a strategic Google Ads optimization solution involving a geo-targeting audit, ad copy optimization, and the expansion of Display and Performance Max campaigns. Through ongoing testing and account restructuring, Aimers successfully improved lead quality across all channels. This resulted in a 58% increase in Lead Score and a 10% decrease in CPA, with Display campaigns eventually generating leads comparable in quality to Search.

ZappySys