Case Study: Upper Hand reduces unqualified leads by 57% with Aimers

Upper Hand reduces unqualified leads by 57% with Aimers

Upper Hand, a sports management SaaS company, faced a challenge with the quality of leads generated from their paid advertising campaigns. While their PPC ads were driving significant traffic, vendor Aimers identified an opportunity to better align the landing page experience with top-of-funnel users to reduce the number of unqualified leads.

Aimers designed and implemented a new, feature-focused landing page for paid traffic, built around a clear value proposition and intent-driven design that moved the form to the bottom. This solution resulted in a 57% reduction in unqualified leads, creating a more intuitive user journey that maximized the value of every click from their paid ads.

Upper Hand