Case Study: Upper Hand achieves 2.5x more leads with Aimers video creatives

Upper Hand drives 2.5x more leads with Aimers

Upper Hand, an all-in-one platform for sports coaches and facilities, faced a challenge with their paid campaigns as static creatives led to a plateau in click-through rates and slowed cost-per-lead improvements. Their audience was becoming less responsive to standard ads. To address this, they partnered with the vendor Aimers to explore new creative solutions.

Aimers implemented a strategy to introduce video creatives into the ad mix, testing various formats and messaging angles. This solution proved highly successful, driving a significant measurable impact. The campaigns generated up to 2.5x more leads, achieved a 10% higher qualified lead rate, and reduced the cost per lead by 50%.

Upper Hand