Case Study: Upper Hand achieves 4.6x demo conversion growth with Aimers CRO optimization

Upper Hand boosts demo conversions 4.6x with Aimers

Upper Hand, an AI-powered sports management SaaS company, faced a challenge with their multi-step "Request a Demo" form, which was creating too much friction and leading to a high drop-off rate. The vendor, Aimers, identified that requiring users to first book a call and then fill out a separate form was adding unnecessary steps and causing potential customer hesitation.

Aimers implemented a solution by running an A/B test that replaced the multi-step process with a simplified, single-page form featuring five clear fields and a qualifying question. This new approach reduced friction in the user journey. The test results showed a 4.6x increase in demo-to-customer conversions and a page view to customer rate increase of 359%, all while maintaining good lead quality for Upper Hand.

Upper Hand