Case Study: Upper Hand Achieves 345% More Conversions with Aimers CRO and PPC Optimization

Upper Hand boosts conversions by 345% with Aimers

Upper Hand, a sports management software company, faced a challenge with a declining conversion rate and an increasing cost per marketing qualified lead (MQL) across its digital channels. To address this, they partnered with the vendor Aimers, a SaaS digital marketing agency, for a comprehensive optimization strategy.

Aimers implemented a solution that included a detailed technical and behavioral analysis of the website followed by A/B testing to improve conversions. They also optimized existing Google and Facebook ad campaigns by expanding audiences and refreshing creatives. As a result, Aimers achieved a 345% increase in the website's conversion rate and reduced the cost per MQL by more than 50% within the first month of the strategy being deployed.

Upper Hand