Case Study: Silicon Valley Innovation Center boosts lead quality and lowers CPL with Aimers

SVIC decreases CPL by 44% with Aimers

The Silicon Valley Innovation Center (SVIC), an education and research provider for corporate executives, faced a critical challenge when the COVID-19 pandemic rendered its offline, in-person business model obsolete. Needing to rapidly digitalize its services, SVIC partnered with vendor Aimers to find a cost-efficient solution for transformation and lead generation, primarily through Google Ads.

Aimers conducted extensive market analysis, launched new online education courses, and optimized SVIC's sales funnel and ad campaigns across Google, Facebook, and LinkedIn. This strategy included enhanced geo-targeting and bid adjustments. As a result, Aimers successfully decreased the cost per lead (CPL) by 44% while maintaining lead volume and delivered an 812.7% return on investment for SVIC.

Silicon Valley Innovation Center (svic)