Case Study: ShipBob achieves 55% conversion growth with Aimers' Microsoft Ads strategy

ShipBob boosts conversions by 55% with Aimers

ShipBob, a global omnifulfillment solution provider, faced the challenge of managing a large volume of Microsoft Ads campaigns across a wide array of geographic targets. Their primary objectives were to increase the volume and quality of qualified leads while simultaneously decreasing the cost per lead (CPL). To address this, they partnered with the vendor Aimers.

Aimers implemented a strategic PPC solution that included restructuring campaigns, conducting in-depth keyword analysis, expanding into new geographic regions, and updating ad copy. This approach resulted in a 55% boost in conversions and a 56% increase in conversion rate. Furthermore, Aimers helped achieve a 148% increase in qualified leads alongside a 60% decrease in the cost per qualified lead, all without any increase to the advertising budget.

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