Case Study: ScraperAPI boosts signups, requests, and MRR with Aimers Google Ads optimization

ScraperAPI increases signups by 74% with Aimers

ScraperAPI, a web scraping tool that helps companies collect public data, faced the challenge of increasing user requests and monthly recurring revenue (MRR) through its Google Ads campaigns. A significant hurdle was the delayed data reporting, with key metrics like requests and MRR appearing in their account with a 7-day and 21-day lag respectively, making timely optimization difficult. They partnered with the vendor Aimers to manage this project.

Aimers implemented a comprehensive strategy focused on the Google Search network. This involved optimizing geo-targeting, applying audience adjustments, reorganizing conversion tracking, and implementing automated bidding strategies like "Maximize Conversions tCPA". For display campaigns, they excluded underperforming regions and tested successful Discovery campaigns. As a result, Aimers significantly increased signups by 74.39% and requests by an impressive 404.62%, which led to a 175% boost in monthly recurring revenue.

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