Case Study: RecMan achieves 65% lead growth with Aimers PPC and LinkedIn Ads

Recman boosts lead growth 65% with Aimers

RecMan, a leading recruitment SaaS company, faced the challenge of substantial PPC advertisement costs and needed to optimize ad spending to hit predefined targets for marketing qualified leads (MQLs) and cost per lead (CPL). They partnered with the marketing agency Aimers to develop a comprehensive paid advertising strategy to reduce their cost per acquisition (CPA) and improve lead quality.

Aimers implemented a solution that involved rebuilding Google Ads campaigns with targeted localization and expanding advertising efforts to LinkedIn. Through meticulous conversion tracking, A/B testing, and data-driven optimizations, they significantly improved performance. The results included a 65% reduction in CPA and a 93% conversion to MQL rate. The inclusion of LinkedIn Ads generated high-quality MQLs at half the cost of Google, leading to a 65% increase in overall lead growth and surpassing all set KPIs for RecMan.

Recman