Case Study: Propello achieves 235% signup growth with Aimers

Propello boosts signups by 235% with Aimers

Propello, an educational technology company providing a teaching and learning platform, aimed to acquire a significant portion of its addressable market. Their challenge was to optimize ad targeting for specific educators, including those specializing in students with SEND, ESL, and EAL needs, while designing effective creatives and adapting to market seasonality. They partnered with the vendor Aimers to address these goals.

Aimers implemented a solution featuring precise audience segmentation, compelling creative assets, and extensive keyword optimization for Google Ads. They employed flexible, data-driven budget allocation and tested various campaign types. This strategy resulted in a 235% increase in sign-ups for Propello, alongside a 33% decrease in Meta's cost-per-acquisition and a 13% decrease in CPA on Google Ads.

Propello