Case Study: Picflow achieves nearly 3x better cost efficiency with Aimers’ Bing Ads optimization

Picflow cuts CPA by 68.9% with Aimers

Picflow, an online proofing platform for creative work, was struggling with its Bing Ads performance. The challenges included high acquisition costs, significant monthly volatility, and poor conversion economics. The company partnered with the marketing agency Aimers to address these issues with their Microsoft Ads service.

Aimers optimized the campaign by restructuring ad group budgets to focus on qualified trials and implementing a Bing-specific negative keyword strategy to eliminate irrelevant search traffic. This solution transformed the channel into a predictable and scalable source of growth. The results were significant, with Aimers achieving a 68.9% reduction in cost per acquisition and nearly 3x better overall cost efficiency for Picflow.

Picflow