Case Study: Orion Labs achieves 255.5% conversion growth with Aimers

Orion Labs boosts conversions by 255.5% with Aimers

Orion Labs, a voice-first communication platform for deskless and frontline teams, faced the challenge of increasing the number of qualified enterprise leads from large companies while maintaining a reasonable cost per acquisition. Their goal was to target C-level executives in specific industries. To address this, they engaged the vendor Aimers to rebuild their Google Ads campaigns and expand their PPC strategy.

Aimers implemented a full-funnel paid search strategy across both Google and Microsoft Ads, utilizing Microsoft's LinkedIn profile targeting for granular B2B audience segmentation. They conducted extensive A/B testing on ads and landing pages and integrated lead tracking tools to control lead quality. As a result of Aimers' work, Orion Labs achieved a 255.5% increase in conversions and a 24.94% decrease in CPA over a five-month scaling period.

Orion Labs