Case Study: Originality.AI achieves 47% sign-up conversion growth with Aimers CRO testing

Originality.ai boosts sign-up conversions by 47% with Aimers

Originality.AI, an AI and plagiarism detection tool, approached Aimers with the challenge of optimizing their landing pages to increase sign-up conversion rates from their paid advertising campaigns. Their main goal was to boost user engagement and drive more sign-ups, as the final purchase occurs within their application.

Aimers conducted comprehensive research and used the LIFT framework to develop hypotheses for improvement. They created new landing page variants and ran A/B tests through Google Ads. This solution resulted in a significant conversion rate increase, including a 47% lift on the homepage and a 148% increase on their Plagiarism Checker page, successfully driving higher user engagement and more sign-ups for Originality.AI.

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