Case Study: now>press>play generates 685 leads with Aimers' landing page design and Meta Ads strategy

now>press>play generates 685 leads with Aimers

now>press>play, an immersive educational audio experience provider, needed to generate leads for their downloadable content. Their challenge was to create a landing page to be used in Meta ad campaigns and at events to capture new leads. The vendor, Aimers, was tasked with designing this page and managing the associated advertising.

Aimers designed a high-converting landing page using Wix and set up tracking with HubSpot forms. Through careful monitoring and optimization of their Meta ads strategy, the vendor successfully generated 685 new leads. The page demonstrated consistently high user engagement over three months, with an average scroll depth of 60.2% and a 21.5% increase in the click-through rate for the main call-to-action button.

Now>press>play